https://youtu.be/ql7zO4254N4

Understanding the Reports Tab

The Reports tab is a powerful feature that allows you to schedule and run custom analyses of your content's performance. This guide will walk you through how to use this tab to gain valuable insights.

Accessing Reports

1. Navigate to the Reports tab in the left-hand sidebar.

Running Pre-built Reports

On the Reports page, you'll see a list of pre-built reports that you can run.

• Content Strategy Audit: This report provides a deep dive into what's working and what's not across four main content pillars: topics, formats, hooks, and scripting tactics. It runs on the channels you select.

Each report card shows:

• Schedule: When the report is set to run (e.g., 'Just once', 'Every 7 days', 'Every 30 days').
• Last Executed: The date the report was last run.
• Credits Per Run: The cost in credits to run the report.
• Active Toggle: A switch to turn the scheduled report on or off.

To run a report immediately, click the Run now button.

Creating Custom Reports

You can create custom reports to analyze specific aspects of your content.

1. Click the Create report button.
2. A modal will appear asking you to Pick a report type. Currently, the available template is Content Strategy Audit.
3. Under CHANNELS, select the specific channels you want to include in your analysis. You can choose from:
   • Your verified channels.
   • Channels from your watchlist.
4. Click Show optional configs to reveal further customization options:
   • Name: Give your report a custom name (optional).
   • Schedule: Choose how often you want the report to run (Just once, Every day, Every 7 days, Every 30 days).
   • Analysis Budget: Specify the number of videos to analyze (minimum 15).
   • Which videos to analyze: Select the order in which videos should be analyzed (Most recent, Most views, Highest engagement, Biggest outliers).
   • Lookback Period: Define the time frame for the analysis (No limit, Last 7 days, Last 30 days, Last 90 days, Last 180 days, Last 365 days).
   • Exclude Brand Deals: Toggle this on to filter out videos with less than 2% engagement, which is often indicative of brand deals.